Almighty 8 is based on the idea that chocolate is in fact good for health, if eaten in the correct way. Using Doctor Will Clower’s theory that the “rule of thumb” is the perfect way to ensure portion control, the concept is based on the rule that in order to aid weight loss, one must consume dark chocolate daily in 8 thumb-sized pieces throughout the day. Almighty 8 has been created in order to help consumers keep that portion control and to optimise effects by educating people on how and when to eat chocolate.